5 STEPS TO GETTING CUSTOMERS ON DEMAND

IMAGINE IF YOU HAD A BUTTON YOU COULD PRESS THAT WOULD MAGICALLY MAKE CUSTOMERS APPEAR DURING A SLOW PERIOD.

THAT WOULD BE PRETTY AWESOME, RIGHT?

IN THE NEXT 5 STEPS WE’RE GOING TO REVEAL A SIMPLE STRATEGY MOST LOCAL BUSINESSES SIMPLY FAIL TO REALIZE IS RIGHT IN FRONT OF THEM – BUILDING A LIST FROM YOUR EXISTING CUSTOMERS THAT ALREADY LOVE YOU AND USE IT TO PROMOTE UPCOMING SALES & EVENTS IN THE FUTURE.

1. Sign up for small business newsletter service like MailChimp or Constant Contact.
2. Integrate a signup form on your website to capture their name & email.
   The point is to create a “VIP” or “Customer Appreciation” list – for future promotions, discounts, and other deals exclusive to customers on your email list.
3. Think of a great way to entice customers to sign up for your newsletter.
   Consider offering a discount or free upgrade on a future purchase. Something that your customers will find value in. Remember, the point is to get them on your list, so you can market to them in the future.
4. Make sure every single customer has the chance to sign up.
   Promote it via store displays, at the bottom of receipts and invoices, in email signatures, giveaway coupons, promote it on your business’ Facebook page, Google Plus Page, etc.
5. Once you have built up your list, it’s time to use it!
   Email direct marketing at its best!

EMAIL MARKETING CONTINUES TO HAVE A HIGHER RESPONSE RATE THAN FACEBOOK, TWITTER & LINKEDIN COMBINED.

SO IT’S TIME TO GET ACQUAINTED WITH A NOT SO ANTIQUATED MARKETING STRATEGY.

BECAUSE EVERY TIME YOU CLICK THE SEND BUTTON, IT’S LIKE GETTING CUSTOMERS ON DEMAND!