Protected: Sustainability Initiatives Checklist
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Marketing
Smart Customer Segmentation
Smart customer segmentation starts with choosing the right basis — and it should be both actionable and profit-driven. Quick Diagnosis: If you’re segmenting only by basic demographics (age, gender, etc.), you’re likely missing out on real sales-driving insight. The best segmentation strategies are behavioral and value-based. 3-Step Fix: Segment by Behavior & Purchase History – Track how often customers…
Protected: eRetail Blueprint
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Protected: Social Media Primer – 200 Tips
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Marketing Your Business Offline
Part I – Traditional Offline Marketing Don’t underestimate the power of these methods—they may seem simple, but when executed correctly and used alongside other strategies in this report, they can be highly effective. Classified Ads This is a tactic everyone should explore in some capacity. It’s a powerful tool for lead generation, but it’s essential to include a compelling,…
Facebook for Retailers
In this report, you’re going to find out: Why it’s beneficial for your business to have a presence on Facebook Recent changes to Facebook pages How to best get your message out to customers Why Facebook? I’m not going to bore you with statistics on how HUGE Facebook is, how FAST Facebook is growing or HOW MANY businesses already…
Facebook Business Pages
WHAT YOUR LOCAL BUSINESS NEEDS TO KNOW ABOUT FACEBOOK BUSINESS PAGES The trend towards online and digital marketing is growing, and it’s not hard to see why. Not only is it cheaper and easier to implement than print and television advertising, but it is also capable of reaching a much wider audience. One of the most significant benefits of…
Guide to Launching a Loyalty Program
Ye Olde Guide to Launching a Loyalty Program Loyalty Program for Your Business Before you get started creating a loyalty program, you’ll want to make sure you have a good reason. Here’s what you need to know before you begin laying out the best plan for your loyalty program. How about a turkey leg? Imagine visiting a new pub…