Data is a little old but still shows the important trends that is impacting the future of retail.

THE FUTURE OF RETAIL

4 TRENDS BRINGING THE VIRTUAL EXPERIENCE INTO REALITY

71%
Online purchases that include a store visit before or after

90%
Retail transactions that still occur in-store

SMARTPHONE-INFLUENCED IN-STORE SALES

2012: $159B
5% of total sales

2013: $593B
19% of total sales

DIGITAL SIGNAGE
40%
Growth in digital signage retail use year over year

200%
Potential audience information retention from digital displays

AUGMENTED REALITY
Beauty retailer Sephora’s augmented reality mirror in a Milan store can simulate cosmetics on a person’s face in real-time and 3-D.

MAGIC MIRROR
Virtual Fitting
Clothing retailer Ted Baker is experimenting with using live video feeds and tablets in dressing rooms to let customers see how clothes and accessories look on them in various colors.

BEACON TECHNOLOGY
30,000 active beacons in the U.S. today
4.5 million active beacons by the end of 2018

Up to 20x
Increase in customer purchase intent after receiving in-store deals via mobile

3%
Retailers that can identify a customer entering the store

IN-STORE ANALYTICS
Retailers measure valuable shopping data such as in-store display dwell time, staff engagement, exit rate, and wait time, and then tweak sales strategy based on the data.

TRACKING TACTICS

• A mobile app that interacts with sensors
• A Wi-Fi-enabled device that interacts with sensors
• Highly specialized cameras that monitor movement

Created by Column Five

Sources: A.T. Kearney, Boston Retail Partners, BI Intelligence, Deloitte Digital, Digital Signage Today, inMarket, The Drum, Zugara